People love coffee, but they are unaware that their caffeine addiction is destroying our planet. We want to give coffee lovers what they need without the environmental cost. We introduced a partnership between Starbucks and Atomo, an innovative company that has engineered a carbon-negative coffee. Our mission is to convert Starbucks customers to the Atomo version of their favorite coffee drinks.
This student campaign titled 'Caffeinate Consciously' was published in United States in May, 2022. It was created for the brands: Atomo and Starbucks, by ad school: S.I. Newhouse School of Public Communications. This Experiential and Outdoor media campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted over 1 year ago.
School: S.I. Newhouse School of Public Communications
Art Director: Mina Gurkan
Art Director: Emma Michelson
Instructor: Mel White