Description
The commercial intends to portray a bank more human, more related to peoples dreams. The objective is to establish an emotional connection with people contrary to the traditional dominican bank claim of product performance. It’s a brand value building oriented creative.
This professional campaign titled 'Cactus' was published in Dominican Republic in June, 2008. It was created for the brand: BHD Bank, by ad agency: JWT. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 16 years ago.
Credits
Advertising Agency: JWT, Dominican Republic
Creative Director: Mike Alfonseca
Art Directors: Liko Natera
Copywriters: Mike Alfonseca
Production: Blow up films Argentina
Director: Cristian Bernard
Animation: Barraca Post
Post: Sebastian Bucarey
Client supervisor: Fernando Castro, Kaolane Ortiz
