Description
The brief was to introduce RedTaxi’s new Auto and Bike services to a younger, office-going audience. Instead of making a film that simply announced new categories, we looked for a way to make RedTaxi the instinctive answer whenever someone needed a ride.
That led us to one simple, repeatable line "Cab Auto Bike-na, RedTaxi dhan.” A line designed to make RedTaxi synonymous with every everyday ride. Cab, auto or bike: one name, RedTaxi. We then built the film, music, performances and office chaos around making that line feel like something people would naturally say long after the ad ended.
This professional campaign titled 'Cab Auto Bike Na Redtaxi Dhaan' was published in India in June, 2026. It was created for the brand: Red Taxi, by ad agency: STOM Productions. This Audio and Film media campaign is related to the Automotive and Personal Transportation, Hospitality, Tourism, and Travel and Tourism industries and contains 1 media asset. It was submitted about 8 hours ago by Founder & Director: Sarah Thomas of STOM Productions.
Credits
Advertising Agency: Sarah Thomas
Copywriter: Mahesh Karunakara
Production House: STOM Productions
Director: Sarah Thomas
Producer: Mahesh Karunakara
DOP: Raghav Adithya
Music Director: Harish Venkat & Prashanth Techno (Madley Blues)
Production Designer: Pradeep Raj
Editor: Vicky Guruswamy
