NO ONE SAYS IT, EVERYONE DOES IT: UBER EATS, ÇA ARRIVE
If a year ago Uber Eats was all about food – with its tagline “Let’s talk about food” – the brand is evolving and now offers customers the possibility to order everything they might need in their daily life. From meals to groceries and toiletries, from socks to bouquets, Uber Eats will serve all French people who order in when they need to, in more than 310 French cities… even if they don’t like to admit it.
Although ordering deliveries is now firmly anchored in French habits since the pandemic began, this habit often clashes head-on with French cultural norms (taking the time to cook, doing one’s own shopping with care, going out to eat…). Nevertheless, the reality of an increasingly overloaded daily life (a lack of time and energy, mental drain…) places Uber Eats as an ally who allows us to avoid overloading ourselves and to simply indulge in a few clicks.
The launch campaign illustrating this new positioning de-dramatizes the act of ordering by portraying the bad faith and little lies of characters who refuse to take responsibility for their Uber Eats order; claiming to be able to manage everything by themselves. A humorous register to ease the guilt of these (excessively) tormented consumers: there’s no need to blame the dog, to pretend you’ve got your stuff back from an ex or to invent some kind of culinary talent… “Ça arrive” to (almost) everyone to place an Uber Eats order… And there’s no need to make a big deal of it.
A 360° campaign that will start with the release of TV films, TV billboards and short YouTube formats on 5 June will be followed by a wave of OOH and DOOH displays on 27 June, supported by a Social Media component.
This professional campaign titled 'Ça arrive' was published in France in June, 2022. It was created for the brand: Uber Eats, by ad agency: Buzzman. This 360° medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 1 year ago.
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Julien Doucet & Lilian Moine
Art Directors Margaux Hontang, Melvin Berréhouc, Thibault Picot & Yvonnick Le Bruchec
Copywriters Margaux Hontang, Melvin Berréhouc, Thibault Picot & Yvonnick Le Bruchec
Strategic Planner Aline Bouchez
Head of Account Sofiane Ouaddah
Account Manager Barbara Georget
Account Executive Florence Cudian
Assistant Account Executive Ophélie Tabarin
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Margaux Zaniol & Tifanny Boutih
Head of TV Production Vanessa Barbel
TV Producer Saveria Besset
Director Cloé Bailly
Producer Céline Roubaud
Head of Producer Charlène Richardeau
Post production Everest
Head of Post production Renaud Coulon
Sound Production Schmooze
DOP Lucas Casanovas