The annual Scripps National Spelling Bee is aired on ESPN, yet people who watch ESPN don’t even know that. Football, baseball, basketball. Those are games. This is a sport.
This student campaign titled 'Buzzworthy' was published in United States in December, 2018. It was created for the brands: ESPN and Scripps National Spelling Bee, by ad school: University of Texas. This Outdoor medium campaign is related to the Media and Recreation, Leisure industries and contains 5 media assets. It was submitted over 3 years ago.
Advertising School: Texas Creative, University of Texas at Austin, USA
Professor: Ryan Romero
Art Director: Martha Gill
Copywriter: Patrick Tran