Burn the Evil Inside

Agency: Sociowash

P.S. Stop hogging the machines, and other’s workout!

P.S. Smash lethargy, then smash your workout!

P.S. Slay your vanity, before lifting heavy!


This is not the 16th century, so the best adornment you can wear today are not jewels but compassion, self-awareness & humility.

Compassion helps you stay considerate of other's workouts rather than hogging the machines to only surf your phone.

Self-awareness helps you stay consistent, rather than sleeping on your workout routine for the next 6 months.

Humility helps you stay grounded rather than lifting in order to impress the onlookers.

This professional campaign titled 'Burn the Evil Inside' was published in India in October, 2023. It was created for the brand: Myprotein, by ad agency: Sociowash. This Digital medium campaign is related to the Fitness and Health industries and contains 3 media assets. It was submitted 6 months ago.


Advertising Agency: Sociowash, New Delhi, India.
Brand: Myprotein India
Copywriter: Varsha Kar
Designer: Rahul Ranjan, Simran Bhadana
ACD Copy: Akshita Jolly
Art Director: Aman Khatri
Account Manager: Maitri Richhariya, Shivani Deshwal & Projukta Chatterjee
Business Head: Faisal Haq
Account Director: Aishani Amrita
Group Account Manager: Sadhana Yadav


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