NSFW Warning

This page may contain elements which are considered Not Safe For Work.


The objective of the ‘Breast Cancer’ advert is to make adult females realise the importance of regular breast self-examinations and to have every lump or abnormality checked by a doctor without delay. To encourage inter-action between the reader and the advert, we featured a female breast on one page and on the following page affixed a clear rubber ‘Bumpon’. This produced a pronounced ‘lump’ on the breast featured on the previous page. Readers could physically interact with the page by touching it as suggested in the headline and detecting the ‘lump’ that in reality resembled a similar lump which could be detected through self-breast examination.

This NSFW professional campaign titled 'Bump' was published in South Africa in October, 2011. It was created for the brand: Breast Health Foundation, by ad agency: Volcano. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Directors: Dustin Sinclair, Tarryn Bezuidenhout
Copywriter: Carl Richardson
Additional credits: Nouli Kousiakis, Louise Turner


iStock Essentials

4K Man worker had accident in me...

Artist: CandyRetriever

iStock Signature

Volunteers Walking Through Farm ...

Artist: SolStock

iStock Signature

Diverse group of volunteers pack...

Artist: SDI Productions

iStock Essentials

asian industrial Engineer manage...

Artist: iammotos

iStock Signature

Applying make up on face of beau...

Artist: mladenbalinovac

iStock Essentials

The Robot arm picks up the box t...

Artist: sarawuth702

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.