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The objective of the ‘Breast Cancer’ advert is to make adult females realise the importance of regular breast self-examinations and to have every lump or abnormality checked by a doctor without delay. To encourage inter-action between the reader and the advert, we featured a female breast on one page and on the following page affixed a clear rubber ‘Bumpon’. This produced a pronounced ‘lump’ on the breast featured on the previous page. Readers could physically interact with the page by touching it as suggested in the headline and detecting the ‘lump’ that in reality resembled a similar lump which could be detected through self-breast examination.
This NSFW professional campaign titled 'Bump' was published in South Africa in October, 2011. It was created for the brand: Breast Health Foundation, by ad agency: Volcano. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Directors: Dustin Sinclair, Tarryn Bezuidenhout
Copywriter: Carl Richardson
Additional credits: Nouli Kousiakis, Louise Turner