Bump

The objective of the ‘Breast Cancer’ advert is to make adult females realise the importance of regular breast self-examinations and to have every lump or abnormality checked by a doctor without delay. To encourage inter-action between the reader and the advert, we featured a female breast on one page and on the following page affixed a clear rubber ‘Bumpon’. This produced a pronounced ‘lump’ on the breast featured on the previous page. Readers could physically interact with the page by touching it as suggested in the headline and detecting the ‘lump’ that in reality resembled a similar lump which could be detected through self-breast examination.