Built to last

Agency: Dentsu


‘Built to Last’ tells of the rigorous, time-consuming testing process that makes every Toyota Genuine Accessory Aussie-tough, with the unmistakable touch of leading Australian comedy director, Tony Rogers.
As local trips and holidays are back on the agenda in Australia, this campaign is designed to light-heartedly emphasise - to all Toyota drivers - the importance and enduring value of Toyota’s genuine, purpose-built accessories. Exploring the great joy and fun in embellishing core product truths, these spots let the uncompromising quality of the Toyota Genuine Accessories offering humorously speak for itself.

This professional campaign titled 'Built to last' was published in Australia in April, 2021. It was created for the brand: Toyota, by ad agency: Dentsu. This Film medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 2 years ago.


Advertising Agency: BWM, Melbourne, Australia


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