Diversity in all living things enriches our lives, but more importantly, biodiversity is essential to life on earth. Without biodiversity, Earth’s delicate ecological balance will be lost. Conservation of biodiversity is the need of the hour. Therefore, we wanted to represent that need through various elements of the earth, such as flora and fauna.
This ad was created for Dhanuka Agritech Limited, one of India’s leading sustainable agro-chemical companies, to shine a light on biodiversity decline and raise awareness about biodiversity conservation, which is important to achieve long-term sustainability.
This professional campaign titled '#BuildBackBiodiversity' was published on May 22, 2023. It was created for the brand: Dhanuka Agritech, by ad agency: Socio Street Advertising LLP. This campaign contains 3 media assets. It was submitted 4 months ago by Managing Partner: Kunal Chandiramani of SocioStreet Advertising LLP.
Advertising Agency: Socio Street Advertising LLP, New Delhi, India
Idea team: Mouli Neogi
Art Director: Suvrajit Kundu
Copywriters: Swati Sudipta Barik
Social Media: Simran Kaushik