Description
The Home Depot has teamed up with football icon David Beckham for a FIFA World Cup-themed campaign encouraging fans to “Build It Like Beckham.” The hero film follows Beckham preparing his backyard for a “summer of soccer,” transforming his outdoor space into the ultimate match-viewing destination with help from DIY supplies sourced at The Home Depot.
The campaign pairs Beckham with Josh Lucas, whose long-running voiceover work for the brand evolves into his first on-camera appearance in a Home Depot ad. Directed by David Leitch and produced by Minted Content, the film blends humour and celebrity chemistry, with Lucas acting as the comedic foil while Beckham leans into the more grounded, hands-on side of his personality already familiar from his Netflix documentary appearances.
Rather than focusing solely on Beckham’s football legacy, the campaign highlights his genuine enthusiasm for gardening, DIY projects and home improvement, positioning him as an authentic fit for the retailer. Developed from an idea by Alt League, the work extends beyond the hero film into a broader World Cup partnership spanning in-store experiences, employee engagement and activations across tournament host cities, reinforcing The Home Depot’s ambition to connect football fandom with home entertaining and outdoor living.
This professional campaign titled 'Build It Like Beckham' was published in United Kingdom and United States in May, 2026. It was created for the brand: The Home Depot, by ad agency: Alt League. This Film medium campaign is related to the House, Garden and Sports industries and contains 2 media assets. It was submitted 16 minutes ago.
