With this campaign, Home Depot wants to speak to Quebecers with humility and simplicity. The brand wants to talk about Quebecers and not about itself. Unlike competing brands, the chosen avenue was to emphasize the real habits of renovations with great veracity and proximity; because no matter the nature of the project, renovating is difficult but it makes you proud.
This professional campaign titled 'Planting, Trimming, Drilling' was published in Canada in April, 2018. It was created for the brand: The Home Depot, by ad agency: Cossette. This Film medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Cossette, Montreal, Canada
Creative Director: Anne Claude Chenier
Art Director: Guillaume St Hilaire
Copywriter: Melanie Delisle
Director / DoP: Olivier Staub
Production: Mile Inn
Producer: Emilie Heckmann
Post Production: Shed