Paper Tree

Bringing its storefront to life

Agency: Rock Paper Reality


Rock Paper Reality (RPR), immersive content and design experts, today announced a first-of-its-kind collaboration with Google’s Geospatial Creator and Adobe Aero to bring a location-based augmented reality experience to Paper Tree origami store in Japantown San Francisco, transforming the neighborhood with custom 3D digital origami artwork, accessible via a simple QR code.

The partnership opens up a huge commercial opportunity for any location or business by making cross-platform digital 3D experiences more accessible to developers, brands and customers alike. Google’s Geospatial Creator, powered by ARCore and Photorealistic 3D Tiles from Google Maps Platform, negates the need for developers to physically visit a location to pre-scan the space in order to overlay digital content. It is available in Adobe Aero and compatible with iOS and Android, so developers can now build high-quality, world-anchored and geometrically accurate experiences that open up creative opportunities for brands across the globe.

This professional campaign titled 'Bringing its storefront to life' was published in United States in August, 2023. It was created for the brand: Paper Tree, by ad agency: Rock Paper Reality. This Experiential medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 8 months ago.

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