Description
Iconic Agency was tasked with creating a global statement showcasing Oracle Red Bull Racing’s support for bringing a Formula 1 event back to Africa. The story follows F1 legend David Coulthard as he "breaks into" Johannesburg’s iconic Kyalami racetrack to test whether Red Bull’s RB7 car has what it takes. The four-minute heist narrative blends action, comedy, and high-octane thrills, as Coulthard discovers more than he bargained for once he hits the track.
“South Africa is such a melting pot of diversity; we also wanted to celebrate our local culture and humour,” said Andrew Kirkby, Executive Creative Director at Iconic Agency. “We turned to master storyteller Sam Coleman, whose narrative style captures the nuances and heart of Johannesburg, to create a proudly South African short film that appeals to a mainstream audience beyond motorsport. We have living legend David Coulthard, beloved South African comedian Jam Jam, and national Gusheshe drifting champion Sam Sam.”
Sam Coleman who is repped by RSA Films in the US and known for his award-winning work with brands such as VW, On Running, and Allan Gray, was captivated by the project from the start. “The script read like an action movie,” Coleman shared. “Helicopters, Formula 1 cars, a legendary F1 champion, and a healthy dose of unique South African culture and comedy—all set in a city I love, Joburg. It was irresistible. Red Bull is an incredibly ambitious partner with high expectations, but they’re also supportive and daring. They love what they do, and that energy is infectious. Stepping into their world was exhilarating.”
This professional campaign titled 'Bringing Formula 1 BACK to South Africa!' was published in South Africa in November, 2024. It was created for the brand: Red Bull, by ad agency: Iconic. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 2 months ago.
Credits
Client: RED BULL
Red Bull Racing: Paul Hendrix
Red Bull Racing: Greg Reeson
Red Bull Racing: Chris Gregory
Red Bull Racing: Mark Willis
Red Bull Athlete Manager: Josh-Wade Enslin
Red Bull Head of Content: Angela Illing
Red Bull Senior Producer: Lindiwe Sithole
Red Bull Head of Sport: Martin van Staden
Red Bull Events Manager: Jacquiline Underwood
AGENCY / PRODUCTION LEAD: ICONIC
Exec CD: Andrew Kirkby
ExecProducer: Keane Balt
Creative Director: Warrick Sherrell
Creative Director: Thabiso Ntuli Jr
Producer: Lisa Auret
Producer: Elly Roux
PATRIOT:
Director: Sam Coleman
Exec Producer: Zayd Halim
Producer: Shannon Gloyne
Production Manager: Tamsyn Nicol
Production Coordinator: Mbali Moloisi
Talent
David Coulthard
Samkeliso ‘SamSam’
Security Guard: Khanyisa Jam Jam
Security Guard: Keaobaka Phatudi
Crew
DoP: Werner Maritz
1st AD: Carey Lagoe
2nd AD: Daniel Pieterse
Art Director: Keenan McAdam
Wardrobe Stylist: Amy Zama
Styling Assistant: Nadia Omar
Hair & Makeup: Nombuso Ngcobo
Focus Puller: Miche Britz
Operator: Khaya Jali
Loader: Mari Schultz
B Cam Focus Puller/Loader: "Gontse" Setoaba
DIT: Owen Bruce
Data Wrangler: Jabulile Faku
VT: Thando Ntombela
VFX: Richard Left
FPV Drone Pilot: Timothee Ferreira
Inspire Drone Pilot: Dean Engela
Drone Camera Operator: Oliver Lane
Drone Assistant: Lyle Jeacocks
GoPro Wrangler: Macaire Cox
Key Grip: Zann Wienand
Grip (Best Boy): Patrick Mdhletshe
Grip Assistant: Alan Thorpe
Grip Assistant: William Mnisi
Tracking Car Grip: Riaan Hanekom
Tracking Best Boy: Jacques Germishuiz
Tracking Driver: Ebrahiem Levy
Gaffer: JP Du Preez
Soundie: Jabu Msomi
Cast Coordinator: Joshua Rissik
Helicopter Pilot: Warren van der Weide
BTS Photographer: Mike Bell
Post-Production
Offline Editor: Andrew Kirkby
Assistant Editor: Dumisani Sibanda
Online Editor: Dylan Wrankmore
Post-Production Manager: Matthew Reeler
Visual Effects: 2+3 Post
VFX Artist: Blake Prinsloo
Grade: Refinery
Post Production & VFX: refinery_capetown/Kyle Stroebel
Audio
Post Production: The WorkRoom
Final Mix Engineer: Stephen Webster
Audio Producer: Jenna Lange
