BRING IT IN

DoorDash Canada is rewriting the traditional sports marketing playbook with BRING IT IN: a new brand platform that, for the first time in Canadian marketing, unites the Women’s National Basketball Association (WNBA), the Northern Super League (NSL), and the Professional Women’s Hockey League (PWHL).

Created in partnership with Broken Heart Love Affair (BHLA) and directed by award-winning Chilean-Canadian filmmaker Wendy Morgan, BRING IT IN captures the raw energy behind women’s sports and adds to the strong foundation for women’s sports in the future – all while underscoring DoorDash’s mission to grow and empower local economies. The integrated platform includes a national campaign across linear television, social media, in-stadium, and in-restaurant activations.

“Sports sponsorships have historically been fragmented: pitting team against team, league against league. We’re rewriting that playbook with BRING IT IN,” said Heather Cameron, Head of Brand and Creative at DoorDash Canada. “By uniting the WNBA, NSL, and PWHL, we’ve built an alliance that celebrates women’s sports at the most powerful level and together have created new opportunities for restaurants looking to reach more sports-fueled customers."

The hero film leans into the visceral rhythm of fandom. Anchored by the Montreal Steppers’ percussion, the spot builds by intercutting league footage, fan culture, and delivery moments that connect arenas to living rooms.

“BRING IT IN sets a new standard for pushing beyond traditional sponsorship to authentically connect with building cultural momentum,” said Carlos Moreno, Partner and Chief Creative Officer at Broken Heart Love Affair. “The beauty of this lively spot is that it goes beyond awareness, instead uniting leagues, fans, and communities in a way that redefines what a brand platform can achieve.”

A core component of the platform is the BRING IT IN Roster — a national network of small and medium-sized restaurants on DoorDash that commit to broadcasting WNBA, NSL, and PWHL games in-venue, while also offering game-day promotions for delivery. In a first for Canadian sponsorship, these restaurants will gain access to official campaign branding that includes collective league marks.

The launch comes as Canadian interest in women’s sports reaches historic levels. The NSL drew nearly 250,000 fans in its inaugural season. The WNBA staged its first-ever regular-season game outside the U.S. in Vancouver and will debut the Toronto Tempo in 2026. The PWHL has surpassed one million fans in attendance, including a world-record-setting 21,000+ crowd in Montreal, and is expanding to Vancouver and Seattle this year.

BRING IT IN debuted in both English and French on October 3, 2025 with a 60-second hero spot, supported by 30- and 15-second cutdowns.