Description
"Bring It Back" is a visually striking haircare campaign built on the power of metaphor. It turns three common hair concerns into surreal, symbolic visuals that reflect extreme damage in a way viewers instantly understand — and feel.
Each artwork captures a different type of distress:
A spider web replaces strands of hair, symbolizing brittleness and tangling.
A bird’s nest stands in for chaotic frizz and unmanageable volume.
A melting rope illustrates thinning, weak hair on the verge of breakage.
The campaign uses these metaphors not just for shock value, but to tell a deeper story: hair that has “given up.” It taps into the emotional connection people have with their hair — how it used to feel, how it used to look — and invites them to bring it back to life.
Paired with the unified call to action — “If your hair is frizzy, thin, or brittle... bring it back to how it used to be” — the campaign blends bold visual language with a restorative, hopeful tone. It positions the brand as the solution for those ready to reverse the damage and reclaim their confidence.
This student campaign titled '"Bring it Back"' was published in Egypt and South Africa in July, 2025. It was created for the brand: Eva Cosmetics, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Beauty and Pharmaceutical industries and contains 3 media assets. It was submitted 5 months ago by Sama Mohamed.
Credits
Adevertising Agency (School): The higher institute of Applied Arts
Designer : Sama Mohamed Selim
Supervised By: Dr/Eman Salah
