Description
Amidst the controversy sparked by a mainstream artist's reaction against AI-generated music, which even led to content removal and ignited debate on social media, KFC Ecuador, in collaboration with AI artist FlowGPT, responded with 'Bring Back The Flow.' Creating a song that utilized the AI voice of the iconic Colonel Sanders, it not only became a viral anthem that defied the imposed restrictions but also empowered thousands of users to embrace the trend, generating massive impact and positioning KFC as a bold brand that embraces innovation and creative freedom in digital culture.
This professional campaign titled 'Bring Back The flow' was published in Ecuador in May, 2025. It was created for the brand: KFC, by ad agency: Punto 99. This Audio, Digital, and Film media campaign is related to the Food and Music industries and contains 2 media assets. It was submitted about 2 months ago.
Credits
Client: KFC
CEO: Javier Reyes
DGC: Santiago Landaburú
Creative Director: Sergio Alzate
Copywriter: Mario Silva / María Elisa Espinosa
Art Direction: Junior Pajuelo
Motion Graphics: Debby Vásquez
Director: Isaac Neto
Videocase Team: Sebastián Ruiz / David López / Bryan Herrera / Alex Ruales
