Brighter With You

MONIN India launched its “Brighter with You” campaign this Diwali aiming to signify the important bond between the brand and its stakeholders- the distributors, the HORECA Partners as well as the end consumers. The brand believes that their light shines brighter when they are together- The consumers who welcome us at their home, the partners who use the products in their cafes, restaurants and bars across India. Thus, this Diwali MONIN India celebrated the people they share flavours with and grow with.

The film beautifully captures the brand’s century old legacy- MONIN Truck, symbolizing how MONIN’s journey has been about spreading amongst people and partners for centuries. Using MONIN Truck as a symbol, we tie together the past, present and future as we move towards our journey in India. Diwali is all about spreading joy, light, and togetherness, and hence, the truck also depicts the connection and the reach aspect in the Indian market. MONIN India unveiled its first-ever AI-generated brand film, “Brighter With You”, celebrating the essence of togetherness and creativity this Diwali. Blending artificial intelligence with MONIN’s spirit of innovation, the campaign reimagines festive storytelling through a new digital lens. Blending technology with human warmth, the campaign reflects MONIN’s commitment to pushing creative boundaries while staying rooted in its core values of connection, flavor, and artistry. Through evocative visuals and emotional storytelling, “Brighter With You” symbolizes how every celebration becomes more radiant when experienced together.

During this festive season, MONIN also highlights it’s Indian Rasa Range catering to the Indian customers and personalizing their offerings by blending traditional flavours with global presentation.