Bridging Flavors

Miratorg’s first DVC launch in Mongolia introduces the brand as a trusted Russian producer of high-quality chicken products. The symbolic, culturally resonant ad features a Russian chef presenting a perfectly cooked Miratorg chicken thigh to a Mongolian man dressed in traditional attire, surrounded by authentic Mongolian elements like a morin khuur, calligraphy, and a miniature ger. Their shared nod of delight highlights mutual respect and the universal language of good food.

A central moment of the film shows a Mongolian calligrapher handing the Russian chef a scripture with “Miratorg” written in traditional Mongolian script, to which they exchange a warm, friendly nod — symbolizing cultural harmony and the brand’s authentic entry into the Mongolian market. This launch sets the stage for future campaigns.