Context: Converse teamed up with brazilian bridal stylist Julia Golldenzon to create the Converse Bride Collection, a special edition made of two exclusive Chuck Taylor models.
Idea: In order to promote it, we selected key brazilian fashion bloggers along with websites for women, and sent a keychain-miniature inspired by one of the models inside a special package: shaped as wedding ring box.
Results: Converse Bride Collection stole the show. It was spread in main brazilian blogs and websites, impacting more than 1.156.745 people with zero media investment.
This professional campaign titled 'Bride Collection' was published in Brazil in May, 2013. It was created for the brand: Converse, by ad agency: Bonaparte. This Direct medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 9 years ago.
Advertising Agency: Bonaparte, Porto Alegre, Brazil
Creative Directors: Pedro Becker, Samir Arrage
Art Directors: Luisa Severo, Vinicius Turani
Copywriter: Hiroito Takahashi
Photographer: Estúdio Haluz
Producer: Raquel Pereira