This outdoor ad is a transparent billboard that allows you to see the mountain tops or forest views along the highway or beside the road. This illustrates Dyson Purifier BP03, which “Makes the freshness of the mountain/forest/clean lake air yours.”
Description
Insight: People go to places in the outdoors to breathe in the clean air.
Big Idea: Have clean air at home, just like the outdoors.
This student campaign titled 'Make the Freshness of Clean Air Yours' was published in United States in May, 2024. It was created for the brand: Dyson, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Electronic Devices and Health industries and contains 4 media assets. It was submitted about 1 year ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Melody Chen
Copywriter: Melody Chen
Instructor: Mel White
