Where Joy Lives

Agency: Publicis


Not every child is born into an unconditionally loving family that nurtures and develops their true potential. But every child deserves a touch of care. It is only through care that our children are given a chance to rise above their circumstances and add meaning to their lives.
Vicks has partnered with Springbok Captain Siya Kolisi through Roc Nation, to launch the South African leg of the Vicks #TouchofCare Campaign. As a brand synonymous with the power of care, Vicks uses this campaign to share the stories of children around the world who have faced harsh realities and how a simple touch of care has transformed their lives.
As the campaign ambassador, the value of care is something that resonates deeply with Kolisi. He may be famous for his rugged role on the rugby field, but few people realise that he is already a father of four children, and he’s only 28 years old. In 2014, Siya and his wife opened their home to Siya's two siblings after their mother passed away. Now, with two children of their own the Kolisi family is truly a family blended with love and a touch of care.

This professional campaign titled 'Where Joy Lives' was published in Singapore in March, 2020. It was created for the brand: Vicks, by ad agency: Publicis. This Content medium campaign is related to the Health, House, Garden, and Pharmaceutical industries and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Publicis Singapore
Chief Creative Officer, Global Clients: Ajay Thrivikraman
Creative Team: Donna Dimayuga, Paolo Villones
Account Management: Natalie VanderVorst, Prachi Partagalkar, Jessica Geli, Sophie Ow
Account Planning: Jordan Price
Agency Producer: Debra Wong, Jeigh Santarina
Director (Film): Zwelethu Radebe
Production House: Egg Films
Executive Producer: Saskia Rosenberg
PR Agency: MSL South Africa
Team Lead: Tamryn Sher


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