Description
Imagine this: You book a holiday trip with your boo but end up breaking up with them. And because you booked that 'cheap' non-refundable trip, you only get two choices: still travel together OR don't go & waste the money spent.
Well, we didn't have to imagine. It's happening a lot these days. So, we came up with a third option: Breakup Insurance. Secure your travel funds and save yourself from heartbreak.
This student campaign titled 'Breakup Insurance' was published in Germany in June, 2022. It was created for the brand: Booking.com, by ad school: Miami Ad School Europe. This Digital, Direct, and Integrated media campaign is related to the Travel and Tourism industry and contains 6 media assets. It was submitted over 2 years ago by Copywriter: Rafter Manguiat.
Credits
Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Art Director & Concept: Madalena Marques
Copywriter & Concept: Rafter Manguiat
Mentor: Sudarshan Waghmare
Production Head: Madalena Marques
Scriptwriter: Rafter Manguiat
Director: Lisa Glonti
Casting Director: Rafter Manguiat
Camera, Set, & Editing Assistant: Taylor Henderson
Camera Operator: Selina Coorens
Production Assistant: Riona S Roy
Location & Set Design: Chand Anam, Marika Didmanidze
Head Stylist: Katharina Eugster
Styling Assistant: Yuna Lee
Editor: Madalena Marques
Color Grading: Madalena Marques
Score Composer: Yani Gabriel
Sound Designer: Madalena Marques
Animation, Sound Design, & Editing Assistant: Ana Marta Mendes