Description
Panadol Extra is efficient against almost all sorts of pain except heartaches. But it looks for ways to help anyway.
This Valentine's Day, Panadol Extra turned real break-up text messages into catchy, funny songs to help broken-hearted people look at their situations differently and hopefully laugh at them. Because if Panadol can't help, maybe laughter can.
This professional campaign titled 'Break-Up Text Songs' was published in United Arab Emirates in February, 2025. It was created for the brands: Haleon and Panadol, by ad agency: VML. This Digital medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted about 1 month ago by Associate Creative Director: Marcelo Zylberberg.
Credits
Agency: VML Dubai
Chief Creative Officer, Dubai: Aricio Fortes
Executive Creative Director, Dubai: Fernando Miranda
Creative Group Head: Louis Moghabghab
Associate Creative Director: Fabio Caveira
Associate Creative Director: Marcelo Zylberberg
Senior Art Director: Balu Puthalath
Copywriter: Zuhair Rahman
Motion Graphics: Simon Menpin
Account Director: Lara Medanat
Senior Account Manager: Amal Salha
Senior Producer: Karim Al Chamaa
Client: Haleon
Brand: Panadol Extra
Marketing Manager: Areej Yacoub
Regional Brand Manager: Ahmed El Gohary
Production House: What If
Director: Nas Saad
Executive Producer: Hugo Narciso
Producer: Melissa Urresti
