Break the Habit is a new commercial that aims to draw attention to the epidemic of childhood obesity in Australia. The commercial - intentionally controversial in subject matter - directly targets parents who continue to feed their children junk food regardless of the damaging effects it is known to cause them. By comparing junk food to drug abuse, the commercial aims to make parents stop and think about their actions and remind them that junk food is a major contributor of childhood obesity, which is linked to a variety of chronic illnesses.
This professional campaign titled 'Break the Habit' was published in Australia in September, 2010. It was created for the brand: Childhood Obesity Awareness, by ad agency: The Precinct Studios. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: The Precinct Studios, Australia
Producer: Henry Motteram
Director, Editor & Sound Designer: Melvin J. Montalban
Cinematographer: Tania Lambert
Sound Mixer: Peter McCorquodale @ McCrocodile
Audio Colourist: Trish @ Hi-Def Video Services
Producer's Assistant: Natasha Jackson Gaffer, Matt Russell
Camera Assistant: Mark Collins
Production Assistants: Aragorn Fenton Mother, Mikaela Martin