Fake news gets exaggerated until there are real world consequences. Plagued by confirmation bias and social proof, people don’t think twice before sending out fake news. Hello, a chat based app, has come up with an innovative technology that shows you the source of where your news comes from. With the power of this new technology, Hello implores you to BREAK THE CHAIN.
This campaign won Young Lions India for Print. The second round of the competition was over 48 hours and this qualified as the winner.
This professional campaign titled 'Break the Chain' was published in India in April, 2019. It was created for the brand: Hello, by ad agency: Wunderman. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 3 years ago.
Advertising Agency: Wunderman Thompson, Bangalore, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director / VP: Priya Shivakumar
Creative Director: Pradeep Ravindran, Deepak Manohar
Art Director: Aswathy Manmadhan
Copywriter: Aakarshita N