This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life.
This professional campaign titled 'Break the Barrier' was published in Australia in April, 2014. It was created for the brand: St John Ambulance, by ad agency: The Brand Agency. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Directors / Copywriters: Craig Buchanan, David Donald
Account Director: Holly Creasey
Production Company: Penguin Empire
Producer: Kelvin Munro
Director: Grant Sputore
Director of Photography: Allan Myles
Agency Producer: Gemma Kay
Special Effects: Last Pixel
Sound Design: Brad Habib / Soundbyte