Description
We got into cooperation with bakery that supplies bread to neighbourhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box.
Results:
2996 packs of buns sold the first month.
658 people came for a trial session, 217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.
This professional campaign titled 'Bread' was published in Ukraine in May, 2012. It was created for the brand: Fit Buns, by ad agency: MEX. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: MEX, Ukraine
Creative Directors: Yegor Kharkoff, Ivan Tsupka
Art Director: Andrey Dashkevich
Senior designer: Julia Bakhtina
Account manager: Artem Karan
New Business Manager: Anastasia Vasilikhina
