Description
To celebrate New Zealand’s most successful Olympic Games in history, Special Wellington and MBM have launched a nationwide celebration.
Turned around from concept to live in less than 24 hours, High Performance Sport New Zealand is congratulating New Zealand’s Olympic athletes loud and proud across Aotearoa in an integrated campaign, spanning billboards, news site takeovers and social media.
The epic 'French' celebration comes after the New Zealand team finished with 20 medals: 10 gold, seven silver, and three bronze. This total eclipses the previous record of eight golds won at Los Angeles 1984 and bests the 20 medals won at Tokyo 2020.
This professional campaign titled 'BRAVOOOOOOO...' was published in New Zealand in August, 2024. It was created for the brand: High Performance SportNZ, by ad agency: Special Group Wellington. This OOH Outdoor medium campaign is related to the Sports industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: Special Wellington
CEO: Tony Bradbourne
ECD: Mark Forgan
Lead Business Partner: Matt Barnes
Head of Strategy: Bethany Omeri
CD: JP Twaalfhoven
Senior Business Manager: Bronwyn Mildon
Studio Manager: Gavin Le Claire
Senior Production Designer: Chad Kukahiko
MBM:
Client Service Director: Edd Lucas
Senior Media Planner/Buyer: Josh Mangos
HPSNZ:
Head of Marketing Communications: Sheryl Nichols
Manager, Group Brand and Marketing: Kate Thirkell
