At the end of the year Heineken put the famous Walk-in Fridge commercial on air once more. At the same time we created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that the huge fridge was actually for sale and that people were actually buying it.
This professional campaign titled 'Boxes' was published in Netherlands in December, 2009. It was created for the brand: Heineken, by ad agency: TBWA. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: TBWA\Neboko, Amsterdam, The Netherlands
Creative Directors: Jorn Kruijsen
Art Director: Jorn Kruijsen
Copywriter: Jeroen van de Sande
Illustrator: Des de Kousemaeker
Photographer: Rene Mesman