ADVERTISING

Uber

Boxes

Agency: Forsman & Bodenfors

Description

Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign.
Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is ”Bare Necessities” from the 1967 Disney film ”The Jungle Book”.

This professional campaign titled 'Boxes' was published in Sweden in November, 2017. It was created for the brand: Uber, by ad agency: Forsman & Bodenfors. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 5 years ago.

Credits

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Account Director: Alison Arnold
Account Manager: Helen Johansson
Account Supervisor: Sanna Fagring
Art Director: John Bergdahl
Copywriters: Jacob Nelson, Rikke Jacobsen
PR Strategist: Bjarne Darwall
Designers: Emelie Lindquist, Johan Fredriksson
Planners: Tobias Nordstrom, Leo Bovaller
Agency Producer, Film: Alexander Blidner
Music Supervisor: Jenny Ring
Director: Adam Berg
Executive Producer: Johan Lindstrom
Producer: Ben Croker
Production Manager: Kate Wynborne
DoP: Mattias Rudh
First Assistant Director: Tony Fernandez
Grade: Mark Gethin / MPC Los Angeles
Editor: Paul Hardcastle / TRIM
VFX: Swiss
Post Production Supervisor: Leo Wilk
Sound Design: Joakim Kristensen / Redpipe
Production Company: INDIO
Activation Strategy / Orchestration: Mano / Copenhagen
Distribution Partner: Oath

ADVERTISING

iStock Essentials

Man Holds Smartphone with Ride S...

Artist: OrlowskiDesigns

iStock Signature

Waiting for taxi

Artist: D-Keine

iStock Signature

An attractive car driver, who ad...

Artist: Treedeo

iStock Essentials

Rideshare transportation parking...

Artist: Pgiam

iStock Signature

Female taxi driver greeting a pa...

Artist: Giselleflissak

iStock Essentials

Chinese uber drives down highway...

Artist: shanghaiguy

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.