ADVERTISING

Absolut

Bottle Light Poster

Agency: dirk&philip

Description

The global ABSOLUT Blank campaign offers artists a blank canvas in the shape of an ABSOLUT bottle to express and show their creativity. Around Christmas and New Year, the vodka brand wanted to implement this campaign with a very special execution. The solution was in the timing. Perfect for the darkest time of year, a light installation was created from 197 4.5 Litre ABSOLUT bottles and installed on a mega poster. The colour and intensity of each light could be controlled via an interface, enabling countless light animations and images to be programmed. Replacing the conventional posters that hung there, this eye-catching light installation captivated and stunned over 250,000 passers-by a day on Berlin’s Alexanderplatz, brightening up the longest night of the year.

This professional campaign titled 'Bottle Light Poster' was published in Germany in December, 2012. It was created for the brand: Absolut, by ad agency: dirk&philip. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 10 years ago.

Credits

Advertising Agency: dirk&philip kommunikation, Berlin, Germany
Creative Directors: Dirk Henkelmann, Philip Borchardt
Art Director: Philip Borchardt
Copywriter: Dirk Henkelmann
Architects: Alexis Dornier, Ilija Bentscheff
Additional credits: Che*Che

YO-KAN
Tintas Verginia

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.