Description
A cinematic short film that turns an everyday haircut into an epic hero journey.
The story follows Abdulrahman, a young man waiting inside one of Mr. Bold’s barbershops for his turn with the legendary barber himself. As he sits and waits, he drifts into sleep—and enters a surreal dream world where getting a haircut from Mr. Bold becomes the ultimate challenge.
In his dream, Abdulrahman finds himself competing against countless rivals in a high-speed race across the rooftops of Riyadh. To survive the challenge, he transforms into a powerful futuristic robot, battling obstacles, fighting opponents, and sprinting across towering skyscrapers in a relentless quest to reach the one destination that matters: Mr. Bold.
After a long and intense journey, he finally arrives before the great master. But just as the moment begins, reality returns. Abdulrahman is awakened inside the barbershop by the staff calling his turn.
The legend was real all along.
Now he is finally ready to sit under the hands of the great Mr. Bold.
This professional campaign titled 'Born to be Bold' was published in Saudi Arabia in April, 2026. It was created for the brand: Mr Bold, by ad agency: Dopamine. This Film medium campaign is related to the Beauty, Fashion, and Professional Services industries and contains 1 media asset. It was submitted about 1 hour ago by Creative Director: Ramy Mohamed of Dopamine creative Agency.
Credits
Creative Director
Ramy Mohamed
Concept & Storytelling
Ramy Mohamed
Art Direction & Visual Development
Ramy Mohamed
AI Cinematic Production
Ramy Mohamed
Post Production & Finishing
Ramy Mohamed
A Dopamine Creative Agency Project