ADVERTISING

Booom

Description

Tik is the South African word for methamphetamine. It’s commonly smoked by placing meth crystals in a light bulb from which the metal threading has been removed. A lighter is used to heat the bulb and as the heat spreads through the thin glass, the crystals make a ticking, popping sound. Users named the drug ‘tik’ after this ticking sound. It’s spelled phonetically.

This professional campaign titled 'Booom' was published on February 01, 2007. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 15 years ago.

Credits

Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Warren van Rensburg
Photographer: Jan Verboom

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