In line with Nedbank's "Make Things Happen" strategy, we sent these books to prospective and existing Nedbank clients. Each book was personalised with the recipients name and read "A novel by" on the cover. When they opened it, on the first page it read "Everyone has a novel in them. Start yours." The rest of the book was of course blank.
This professional campaign titled 'Book DM, Everyone has a novel in them' was published on April 01, 2007. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Net#Work BBDO, South Africa
Creative Director: Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Production: Clinton Mitri