To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Photography: Philip Rostron, Instil Productions Inc.
Event Company: Newad Inc.
This professional campaign titled 'Blur' was published in Canada in November, 2011. It was created for the brand: Mercedes, by ad agency: BBDO. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film