ADVERTISING

Mercedes

Blur

Agency: BBDO

Description

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Photography: Philip Rostron, Instil Productions Inc.
Event Company: Newad Inc.

This professional campaign titled 'Blur' was published in Canada in November, 2011. It was created for the brand: Mercedes, by ad agency: BBDO. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film

Volkswagen

ADVERTISING

iStock Essentials

Mercedes Benz GLA 250 2019 white...

Artist: Julie Deshaies

iStock Signature

Mercedes-Benz Key Chain

Artist: tuncaycetin

iStock Signature

2020 Mercedes-Benz GLC 4MATIC Suv

Artist: shaunl

iStock Essentials

Mercedes Benz E200 interior

Artist: joephotographer

iStock Essentials

Red car Mercedes-Benz C63 stay o...

Artist: kurmyshov

iStock Signature

Mercedes-Benz Dealership

Artist: RiverNorthPhotography

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.