Take halftime snacks to the next level
Shake up your recovery routine
The keep you on track snack
The eat'em by the handful snack
Description
With July known as National Blueberry Month, the U.S. Highbush Blueberry Council (USHBC) is debuting a new marketing platform designed to grow consumer demand and drive more households to enjoy blueberries every day. Working with SCC (Schafer Condon Carter), the independent agency that was named USHBC’s agency partner last year, the Blueberry Council has developed a new rallying cry: “Blueberries Go Big.” And it is debuting the platform this month via a multimedia campaign. The campaign includes video, social, search, influencer and more. There will also be a TikTok Top View takeover. The advertising demonstrates blueberries snackability in a variety of situations, from recreational sports to workout recovery.
This professional campaign titled 'Blueberries. GO BIG' was published on July 24, 2025. It was created for the brand: US Highbush Blueberry Council, by ad agency: Schafer Condon Carter. This 360°, Digital, and Film media campaign is related to the Food industry and contains 4 media assets. It was submitted 5 months ago by President: Roy Elvove of Elvove Associates LLC.
Credits
“Blueberries. GO BIG”
Client: US Highbush Blueberry Council
Kevin Hamilton: VP Global Marketing and Communications
Inez Be: Director of Marketing
Agency: SCC (Schafer Condon Carter)
Craig Miller: Chief Creative Officer
Cristen Young: Creative Director
Barry Burdiak: Creative Director
Dennis Bannon: Executive Producer
James Brouder: Design Manager
Melissa d’Ouville: Executive Director Design
John Gallagher: Copywriter
Kourtany Katzen: Designer
Ben Behrman: President and CEO
Amy Cesta: Chief Client Officer
Allie Mayer: Account Director
Nicole Sullenger: Senior Project Manager
Joe Raser: Chief Strategy Officer
Dane McDonald: Strategist
Jack Hennessy: Executive Director Global Media
Chrystle Wellburn: Media Supervisor
Production
Production Company: Loica
Director: Martin Romanella
Executive Producer: Francisco Chaigneau
Editorial House: Morrison Edit
Editor: Steve Morrison
Effects: Loica
Mix: NoiseFloor LTD
Engineer: Jamie Vanadia
Color: Perceptual Color
Artist: Fred Keller
Music: The Elements Music & Sound, LA
and 411 Music Group
