American Express

Blue Moon Platinum Upgrade DM

Agency: Ogilvy


American Express wanted to inform their Gold Card customers of a very rare offer. Their prestigious Platinum Card was $450 for a limited time, instead of the usual $900 annual fee. Offers this good only come around once in a blue moon, so we decided to use that as the creative idea. The box including a mock card, was originally due to lodge mid-March but we talked the client into waiting a while so we could mail it to coincide with the actual blue moon at the end of March 2010.

This professional campaign titled 'Blue Moon Platinum Upgrade DM' was published in Australia in March, 2010. It was created for the brand: American Express, by ad agency: Ogilvy. This Direct medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: OgilvyOne, Sydney, Australia
Creative Director: Matt Andrews
Art Director: Brenton Bleechmore
Copywriter: Jon Tompkin
Illustrator: Brenton Bleechmore


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