Description
This campaign raisea awareness of the dangers associated with rock fishing during Australia's 'salmon season'. The creative execution leads us to believe we are sharing an intimate moment between 1920's couple, Donald and Margaret, where she is being 'swept off her feet' by him. We hard transition to a message around being 'swept off your feet' by a large wave and the safety of fishing from a beach.
This professional campaign titled 'Bloody Big Wave' was published in Australia in March, 2025. It was created for the brand: Recfishwest, by ad agency: Lateral Aspect. This Audio medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted 3 months ago by Creative Director: Mark Lucas of Lateral Aspect.
Credits
Advertising Agency: Lateral Aspect Australia
Production Company: Sonic Playground
Creative Director: Mark Lucas
Copywriter: Mark Lucas
Sound Engineer: Matt Gerber-Corn
Original Music: Ed Colman
Account Director: Joanne Wells
