Description
Background: At times of crisis, Sri Lankans flock to donate blood. This was evident during the 30 years of conflict, and more recently during the April 2019 Easter bombings at churches and hotels. It represents civil society coming together to face a common adversity. However, as months pass and memories fade, people tend to forget the injured who may still be recovering and need continuous treatment, including blood transfusions. Task: Mobilize Ceylinco Life’s stakeholder community with a CSR initiative to support the recovery efforts through blood donation camps across the island. Creative Idea: Draw your pint and save a life.
This professional campaign titled 'Blood Donation Camp 2019' was published in Sri Lanka in July, 2019. It was created for the brand: Ceylinco Life, by ad agency: Ogilvy. This Direct medium campaign is related to the Finance, Health, and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago by Senior Art Director: Rogger Kenneth Schales of Phoenix Ogilvy.
Credits
Advertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Executive Creative Officer: Rajiv R. Menon
Senior Art Director: Rogger Kenneth Schales
English Copywriter: Rajiv R. Menon
Senior Account Manager: Imraz Shiblydeen
