Description
Beats Electronics and Nike have teamed up on a special edition Powerbeats Pro 2, marking the first time Beats has featured a partner logo on its hardware. The design pairs Nike’s Volt colourway with the Swoosh on one earbud and the Beats “b” on the other, blending sport performance with street style.
To support the launch, LeBron James stars in ‘Keep Your Head in The Game’, a campaign that sees him swap the basketball court for a golf course. While his golfing skills fall short, the headphones help him tune out distractions and find his rhythm, set to Easy. He is joined by golfer Tom Kim and actors Lionel Boyce and Travis Bennett.
The collaboration reflects a shared focus on performance, culture and athlete influence, positioning the product as a symbol of modern sport identity. It also aligns with Nike’s broader shift back toward sport-led storytelling, building on recent partnerships that blend athletic credibility with cultural relevance.
This professional campaign titled 'Block Out the Noise' was published in United States in March, 2026. It was created for the brands: Beats and Nike, by ad agency: Mirimar. This Film medium campaign is related to the Electronic Devices, Sports, and Sportswear industries and contains 1 media asset. It was submitted 2 minutes ago.
