Cristal AB InBev

Block Bars

Agency: VMLY&R


We know, lockdown meant that all the bars closed down. And Cristal, the beer that always has been there for Peruvians, needed to do something about it. That’s why we created BlockBars. In the most popular videogame at the moment, we replicated the iconic Peruvian bars. And using the same blocks of the game, we did QR codes inside the bars. When people scanned it, they received a real beer at home, so, the experience finally was real, thanks to Cristal.

This professional campaign titled 'Block Bars' was published in Peru in August, 2021. It was created for the brands: AB InBev and Cristal, by ad agency: VMLY&R. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 years ago by Associate Creative Director: Oscar Gonzales of Media.Monks.


Advertising Agency: VMLY&R, Lima, Peru
Ceo: Eduardo Grisolle
Executive Creative Director: Tin Sánchez
Creative Director: Beto Noriega
Creative Director: Jorge Soto
Art Director: Oscar Gonzales
Copywriter: Luis Alburqueque
Account Director: Raúl López-Guerra
Account Supervisor: Ana Morales
Account Executive: Lizbeth Vargas
Production Director: Malena Mellado
Producer: Célice Chicoma
Production Company: Manzanon Films
Audio & Music: Humanimal


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