Description
To celebrate International Tea Day, Café Niloufer took the joy of chai to new heights.
The campaign brings oversized cups of Café Niloufer chai into the Hyderabad skyline, making them appear larger than life across familiar city locations. The surreal visual exaggeration captures the feeling behind every cup because for chai lovers, the happiness it brings is simply sky high.
By transforming a simple cup of chai into a larger-than-life presence, the campaign celebrates the warmth, comfort and bliss associated with the everyday ritual of chai.
The campaign comes together with the message: “When chai, bliss is sky high!”
This professional campaign titled 'Bliss Is Sky High' was published in India in May, 2026. It was created for the brand: Cafe Niloufer, by ad agency: Big Bears. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 hours ago by Adveratising, Branding & Digital Marketing Agency: Big Bears of Big Bears.
Credits
Account Management : Pranav Bankupalli
Creative Direction: Bankupalli Ganesh
Art Direction: Pranav Bankupalli
Copywriting: Pranav Bankupalli
CGI / VFX: Abhishek Varma
Motion Design: Vinay Bandi
Agency: BigBears Advertising, Branding & Digital Marketing
