The concept’s premise poses a question to the blinding ignorance people have when it comes to educating children and the disturbing prejudices attached to it. We do not choose to think beyond our own who are near and dear to us – thus, tending to turn a blind eye towards society's children, leaving them devoid of education.
We took the idea of being blindfolded straight from the four walls of a home right into the streets, transforming the blindfold from being merely a metaphor to becoming an actual part of the fabric of society. Our story ends on a visual statement, a street filled with blindfolded zombies who have lost their sense of self entirely; hence questioning the duty and choices of humanity who have actively chosen to become blind.
This professional campaign titled 'Blindfold' was published in Pakistan in November, 2014. It was created for the brand: Geo News, by ad agency: JWT. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: JWT, Karachi, Pakistan
Executive Creative Director: Shakeel Hassan
Copywriter: Shams Mansur
Director: Jami Dir / Azad Films
Producer: Abdul Karim Yousuf