Observation - Nowadays many people walk around with headphones/earphones on while crossing the road or busy streets, leading to fatal accidents that could have been avoided. Solution - Safe Road Foundation wanted to create awareness towards this issue by showcasing how wearing headphones while roaming around on the road is as good as walking blindfolded, as people get so engrossed in the music that they fail to see and hear any imminent danger approaching them.
This professional campaign titled 'Blindfold' was published in India in May, 2019. It was created for the brand: Road Safe Foundation, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted over 3 years ago.
Advertising Agency: Ogilvy, Gurgaon, India
Creative Director: Shailender Mahajan
Art Director: Deepak Malhotra
Copywriter: Krishna Mani, Aastha Gandhi
Photographer: Shirish Sen