Problem: People purchase animal-derived clothing without realizing the pain, and suffering animals go through to make those garments.
Solution: Show the brutality of animal-derived clothing through bleeding hearts on clothing items.
This student campaign titled 'Bleeding Heart' was published in United States in December, 2022. It was created for the brand: PETA, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted about 1 year ago.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director: Linxin Wan
Copywriter: Margaret Jane Mallon