Yamato Transport

Black Cat Ballad

Agency: Dentsu


"Flea Waltz", well-known as "I Stepped on the Cat" in Japan, is revived by Yamato Transport, whose symbol is a black cat. Der Flohwalzer is known all over the world. It is known in Japan as Neko Funjatta (ねこふんじゃった, I Stepped on the Cat), in Spain as La Chocolatera, in the Netherlands as Vlooienmars (Flea March), in Belgium as Valse de Puce (Flea Waltz), in Russia as Sobachiy Val's (Собачий Вальс, Dog Waltz), in Poland as Kotlety (Cutlet), in Bulgaria as Koteshki Marsh (Cat March), in Hungary as Szamárinduló (Donkey March), and in Majorca as Polca de los Tontos (Fools' Polka). In Mexico it is called Los Changuitos (The Little Monkeys)[citation needed], in Finland Kissanpolkka (Cat's Polka), in the Czech Republic "Prase?í val?ík" (Pig Waltz), in Sweden Kalle Johansson and in Slovakia "Somársky pochod" (Donkey March). In China it is called “跳蚤舞曲” (Flea Waltz).

This professional campaign titled 'Black Cat Ballad' was published in Japan in December, 2016. It was created for the brand: Yamato Transport, by ad agency: Dentsu. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Dentsu, Japan
Creative Directors: Kumi Ishizuki, Takahiro Oto
Art Director: Yoshiyuki Imoto
Copywriters: Kumi Ishizuki, Taiki Ueda


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.