Paul Bakery

Bitter Sweet Cakes

Agency: McCann


"Bittersweet pies" is a new cakes product line, sold in all "Paul" bakeries across the country, that highlights the gender inequality in Romania's society by turning cakes into statistics pie charts! This makes the project to be the 1st ever "social desserts" line in the world.

This professional campaign titled 'Bitter Sweet Cakes' was published in Romania in April, 2016. It was created for the brand: Paul Bakery, by ad agency: McCann. This Direct medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Director: Miruna Macri
Senior Programmer: Dany Manea
Account Director: Gina Zgubea
Account Manager: Tina Cretu


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