Front page in binary code. How Switzerland's most renovned newspaper went fully digital. The "Neue Zürcher Zeitung" went fully digital. In order to inform a broad public about the new digital strategy NZZ chose to surprise its readers on the newspaper's very own front page entirely written in binary code.
This professional campaign titled 'Binary Code' was published in Switzerland in April, 2013. It was created for the brand: NZZ, by ad agency: Jung von Matt. This Print medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: Jung von Matt / Limmat, Zurich, Switzerland