Bikes for Life

Bikes for Life: A Second Chance at Life
Organ donation and the renewal of unused bicycles come together in an initiative designed to raise awareness in Chile.

Novandino Litio, in partnership with Cambiemos la Historia Foundation, has launched this initiative that transforms unused bicycles into e-bikes powered by lithium-ion batteries. The project has two objectives: raising awareness about the importance of organ donation and highlighting the role lithium plays in everyday life.

Developed with agency La Familia, the campaign invites people to take part under a simple premise: If a bicycle can donate, so can you. The idea stems from a symbolic analogy, just as a bicycle can be given a second life through innovation and the reuse of components, a person can regain a full life through organ donation.

Bikes for Life brings together three key pillars of Novandino Litio’s vision: innovation and electromobility, sustainability, and social impact. By converting traditional bicycles into e-bikes, the initiative promotes material reuse, encourages electric mobility and, at the same time, seeks to inspire more people to become organ donors.

The initiative invites the public to get involved through an outdoor exhibition featuring recycled bicycles, digital content, short testimonial videos from transplant recipients who inspired the design of the new bikes, and a dedicated campaign platform.

For more information, visit bikesforlife.cl