Objective: Showcase the smart car’s impressive ability to park anywhere in a dense, busy urban environment.
Concept: We created an oversized bike lock to exaggerate the smart car’s ability to park anywhere. We put this in various places around the city.
Target Audience: Urbanites seeking a vehicle that makes sense for the city.
Prop Builder: Haralds Gaikis-Uplis Ltd.
This professional campaign titled 'Bike lock' was published in Canada in June, 2010. It was created for the brand: Smart, by ad agency: BBDO. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Producer: Beatrice Bodogh
Art Directors: Jaimes Zentil, Kevin Filliter
Typographer: Jaimes Zentil
Advertiser’s Supervisor: Christian Gani
Account Manager: Steve Groh
Account Supervisors: Andrew Hayes, Robin Steele